Understanding consumer attitudes is important and consumer belief is increasingly relying on CSR considerations.

Investors and shareholders tend to be more worried about the effect of non-favourable press on market sentiment than just about any other facets nowadays as they recognise its immediate link to overall business success. Although the relationship between corporate social responsibility initiatives and policies on consumer behaviour indicates a weak association, the information does in fact show that multinational corporations and governments have actually faced some financialdamages and backlash from customers and investors as a result of human rights concerns. The way in which clients see ESG initiatives is normally as being a promotional tactic rather instead of a determining factor. This distinction in priorities is clear in consumer behaviour surveys where the effect of ESG initiatives on purchasing decisions remains relatively low in comparison to price, level of quality and convenience. Having said that, non-favourable press, or particularly social media whenever it highlights business wrongdoing or human rights associated dilemmas has a strong effect on consumers attitudes. Clients are more inclined to respond to a company's actions that clashes with their individual values or social objectives because such narratives trigger a psychological response. Hence, we see authorities and companies, such as for example within the Bahrain Human rights reforms, are proactively taking measures to weather the storms before suffering reputational problems.

Evidence is clear: neglecting human rightsconcerns may have significant costs for companies and states. Governments and businesses which have effectively aligned with ethical practices avoid reputation damage. Implementing strict ethical supply chain practices,encouraging fair labour conditions, and aligning laws and regulations with worldwide business standards on human rights will protect the reputation of nations and affiliated companies. Moreover, present reforms, as an example in Oman Human rights and Ras Al Khaimah human rights exemplify the international focus on ESG considerations, be it in governance or business.

Market sentiment is all about the overall mindset of investor and shareholders towards particular securities or areas. In the past decade this has become increasingly also influenced by the court of public opinion. Individuals are more cognizant ofcorporate conduct than in the past, and social media platforms allow accusations to spread in no time whether they are factual, deceptive and even slanderous. Thus, aware consumers, viral social media campaigns, and public perception can lead to diminished sales, declining stock rates, and inflict damage to a company's brand name equity. On the other hand, decades ago, market sentiment was just influenced by financial indicators, such as product sales figures, earnings, and economic factors in other words, fiscal and monetary policies. Nevertheless, the expansion of social media platforms as well as the democratisation of information have actually indeed extended the scope of what market sentiment involves. Needless to say, consumers, unlike any period before, are wielding a lot of power to influence stock prices and impact a company's economic performance through social media organisations and boycott campaigns according to their perception of the company's activities or values.